Thanks to globalization, McDonald's went from being a local fast-food restaurant in the United States to becoming a global sensation in the fast food industry. There are now McDonald's restaurants in almost every country. American food has no exceptional characteristics and, even so, it has managed to take over some of the most renowned cuisines in the gastronomic world. They describe their goal not to introduce American food to foreign cuisine, but rather to introduce foreign cuisine to American food.
With this in mind, the advertising techniques of Western food chains were designed to appeal to as many characteristics of French cuisine as possible, from a love for salads to resentment for genetically modified foods. At the same time, food globalization has raised a number of concerns in the international development community, including the marginalization of locally grown foods and the proliferation of unhealthy diets high in sodium, fat and highly processed. Murphy: “The middle ground would be for the fast food industry (whether foreign or local) to support local food sources, which helps the local economy, and to encourage healthy eating by expanding its healthy options for consumers. According to the United Nations Food and Agriculture Organization, between 20 and 50% of the products used in Jamaica's fast food sector are imported, including potatoes, French fries, vegetable oils, ketchup, sauces, bakery products, chicken fillets and cheeses.