Generation Z drink styles lean toward Still: “They're more likely to drink tequila, champagne and pre-mixed cocktails than the average consumer of alcohol. In addition, Generation Z shoppers are distinguished from millennials by the types of beverages they consume. Generation Z prefers strong drinks, champagne, and drinks with little or no alcohol over wine and beer. In addition, a larger percentage of Generation Z's money is spent on sweeter spirits, such as cognac, flavored malt beverages, soft drinks and blushed wine.
Generation Z consumers also prefer alcohol-free options, such as juices, sports drinks and newer niches, such as non-alcoholic cocktails or drinks with CBD and cannabis, although traditional categories, such as bottled and sparkling water, soft drinks, tea and energy drinks, are still popular. Winsight is a leading B2B information services company focused on the food and beverage industry, providing information and market intelligence to business leaders on every channel that consumers purchase food and beverages (convenience stores, grocery retailers, restaurants and non-commercial food services) through media, events, data products, advisory services and trade shows.