Baby boomers were born between 1943 and 1964.The general characteristic of baby boomers leads to the conclusion that their core values are optimism, team orientation, personal gratification, health and well-being, personal growth, youth, work and participation. Boomers have always seen the value of family and brought that value to the workplace. Baby boomers are known for the strong business relationships they created over their decades of work. Baby boomers are very sociable and often consume wine at social gatherings or small events.
Since the 90s, the baby boomer generation has been the driving force of the wine industry. To date, baby boomers tend to buy more wine per month than any other generation. Having grown up in a fledgling wine industry, most baby boomers have a passion for wine that will continue for years to come. As more and more baby boomers are using smart devices, most book purchases are digital.
Studies have shown that most people in this generation prefer to read newspapers or short novels rather than watch television. This personal preference is due to both lifestyle and personal ideals. Most baby boomers are reaching the peak of their careers, which means they have little time for themselves. Because of this, they prefer to spend their time doing meaningful activities, such as reading books.
Skincare companies have long known that baby boomers prefer comfort to looks. They often buy products that make their skin look and feel good instead of products intended solely for beautification. As skin care technology advances, baby boomers are sure to get the most out of the new products. One of the things that baby boomers value most is family.
They have no qualms about buying expensive household items to make life easier for their families, and they enjoy gifting those items to each other. In addition, food is not bought by price, but by quality, no matter how expensive it is. Because baby boomers take pride in their homes, they're often looking for ways to improve their living spaces. With a busy lifestyle, it can be difficult to perform certain tasks, such as making your own coffee every morning.
As a result, baby boomers prefer appliances that make their lives easier. When baby boomers buy cosmetics, they make sure they don't shop just because of the price. Quality varies depending on the product, and instead of risking their skin, most baby boomers choose to go the safe route and make an expensive but quality purchase.