According to a report from the United States Department of Agriculture, millennial households are buying more unprocessed foods, such as fruits and vegetables, rather than processed foods, such as pasta and chips. Millennials are opting for healthy, fresh and organic foods. Interestingly, we also discovered widespread interest among millennials in protein-rich, low-calorie snacks, such as nuts, nut mixes and lean meats among millennials. For food and beverage brands, understanding the trends and preferences of the millennial generation is crucial to developing and promoting brands in this lucrative market.
The values of the millennial generation have also driven the growing importance of authenticity when it comes to interacting with the brand, a trend that has the potential to revolutionize many of the major players in the food and beverage industry. This high level of interest among millennials in talking about food and lifestyle choices makes social media the perfect place for brands and companies to find inspiration for new products and to track the popularity of the trends and habits of the millennial generation.