Two-thirds of consumers said they ate comfort foods three or more days a week. Pizza, tacos and fried chicken were among the top comfort foods, but Generation Z and millennial shoppers plan to balance them with plant-based options, such as topping pizza with sausage or meatless sausages, according to the survey. Salty snacks, such as French fries, are by far the most popular snacks consumed by Generation Z. Surprisingly, products (fruits and vegetables) rank second, with most members of Generation Z (57.3%) choosing them regularly or occasionally as a snack.
Dairy products, such as yogurt, cheese and ice cream, are the third most popular type of snack among Generation Z. This type of culinary flexion could be the most important and long-lasting dietary trend that has emerged from the pandemic (and has continued). Generation Z also tends to believe that their personal choices about food are an important indicator when it comes to sustainability, and 50% say that their individual choices about buying food and beverages have a “significant” or “moderate” impact on the environment.